Marketing measured in bookings, not impressions.
Search, paid advertising and retention working together to bring the right customers to your venue, at the times you most need them.
Be found when local families are searching.
Most leisure bookings begin with a local search. We improve your visibility for the terms that matter, such as birthday parties, indoor play, activities near me and school holiday events, in the towns and counties you serve.
- Local keyword and competitor research
- Technical fixes that improve crawling and speed
- Optimised activity, party and location pages
- Google Business Profile optimisation
- Review and reputation signals
- Clear monthly reporting on rankings and traffic
Reach people who are ready to book.
Paid search puts your venue in front of customers at the exact moment they are looking. Campaigns are structured around your peak periods, capacity and margins rather than vanity metrics.
- Campaigns built around parties, sessions and events
- Location and radius targeting for each venue
- Seasonal and school holiday scheduling
- Conversion tracking tied to real bookings
- Continuous budget and bid management
- Transparent reporting on cost per booking
Fill quieter periods with Facebook and Instagram.
Meta advertising is where family audiences discover new venues, events and offers. We use it to build awareness, promote events and bring lapsed customers back through the door.
- Audience targeting for parents and local families
- Creative built for video and mobile feeds
- Event, party and seasonal promotion campaigns
- Retargeting for visitors who did not book
- Lookalike audiences from your customer data
- Ongoing testing of creative and messaging
Do not forget the customers you already have.
Email marketing is usually the fastest route to additional revenue for a leisure venue, because the audience has already visited and already knows what you offer.
Irish customers discover, research and buy online.
A successful digital strategy connects each stage of that journey. Social media can create awareness, search captures active demand, the website converts interest into bookings and email encourages customers to return. MBM brings those channels together around the commercial needs of your venue rather than treating each service in isolation.
Of households in Ireland had internet access in 2025
CSO 2025
Of Irish internet users looked online for information about goods and services
CSO 2025
Used social networking services in 2025
CSO 2025
Purchased goods or services online in 2025
CSO 2025
Illustrative view of how each channel contributes to a booking. Actual channel mix is set from each venue's own data.
Source: Central Statistics Office, Internet Coverage and Usage in Ireland 2025 and Household Digital Consumer Behaviour 2025, internet activities.
How Jungle Den is now found.
Since launch, Jungle Den has grown to 98 keywords ranking in Google's top ten, including 24 number-one positions across local party, school-tour and indoor-play searches.
Number-one Google positions
Measured 1 September 2026.
Keywords ranking in Google's top three
Keywords ranking in Google's top ten
Source: Jungle Den GA4 data and the SE Ranking public report for Jungle Den. Rankings measured on 1 September 2026 and may vary by location, device, personalisation and date.
Explore the rest of what we do.
Most venues start with one piece and grow from there. Every service below is built to work alongside the others.
SEO and Local Search
Improve your visibility when local customers search for parties, play centres, activities and family experiences.
Explore SEOGoogle Ads
Reach people actively searching for the services, experiences and events your business provides.
Explore Google AdsMeta Advertising
Generate awareness, website visits and bookings through professionally managed Facebook and Instagram campaigns.
Explore Meta AdsEmail Marketing
Turn previous customers into repeat visitors through targeted campaigns, birthday reminders, seasonal promotions and automated journeys.
Explore email marketingSocial Media Marketing
Useful, consistent content that keeps your venue visible to local families.
Explore social mediaContent Marketing
Helpful landing pages, guides and copy built around customer questions and bookings.
Explore content marketingConversion Rate Optimisation
Remove friction so more existing website visitors complete a booking.
Explore CROAnalytics and Reporting
Connect website and campaign activity to bookings and commercial decisions.
Explore analyticsReputation and Reviews
Build customer confidence with a consistent review and response process.
Explore reputationMarketing questions, answered.
Get a free marketing audit built around your peak and quiet periods.
Complete the free PALI member questionnaire and we will review your current visibility, advertising and customer retention, then recommend where to focus first at reduced PALI member rates.
Free for PALI members. No obligation. Takes only a few minutes.
+353 1 507 9079