Turn past customers into future bookings.
Your customer database is one of the most valuable assets your business owns. Used responsibly, it fills quieter periods, increases party bookings and keeps your venue front of mind.
The cheapest booking is the one from a customer you already have.
Attracting a new customer through advertising costs money every single time. Emailing a family who visited last summer costs almost nothing and converts far more readily.
We help PALI members use booking data responsibly to encourage repeat visits, promote parties, fill quieter periods and increase awareness of seasonal events, memberships and special offers.
What is included
- Customer data review and list segmentation
- Branded, mobile-friendly email templates
- Automated birthday and anniversary reminders
- Seasonal and school holiday campaigns
- Post-visit follow-ups and review requests
- Lapsed-customer reactivation campaigns
- Membership, voucher and party promotions
- GDPR-conscious consent and preference handling
- Reporting on opens, clicks and resulting bookings
Your previous customers are one of your most valuable audiences.
Unlike a social following, your opted-in email database is an audience your business can communicate with directly. Birthday reminders, school-holiday campaigns, seasonal events, post-visit follow-ups and lapsed-customer campaigns can help turn one visit into an ongoing customer relationship.
Of Irish internet users used email in 2025
CSO 2025, survey period
Email was the most commonly reported online activity in the CSO survey
CSO 2025
Booking commission charged by MBM on bookings generated through your customer list
MBM booking software
Communicate directly with customers who have consented to hear from you
MBM approach
No booking commission charged by MBM
Illustrative comparison of acquisition and retention effort, not client performance data.
The CSO figure confirms that 95% of internet users in Ireland used email during the measured survey period. It does not report daily email use.
Source: Central Statistics Office, Household Digital Consumer Behaviour 2025, internet activities.
The audience Jungle Den already owned.
With customer and booking data held in their own system rather than a third-party platform, Jungle Den can market directly to families who have already visited.
New website users in the reporting month
Engaged sessions
Ownership and control of your first-party booking data
Subject to applicable GDPR requirements and records retained by payment and technology providers.
Source: Jungle Den GA4 data for the August 2026 reporting period. Data ownership is subject to applicable GDPR requirements and records retained by payment and technology providers.
Email marketing questions.
Pricing, compliance and reporting for venue email campaigns, including PALI member benefits.
Explore the rest of what we do.
Most venues start with one piece and grow from there. Every service below is built to work alongside the others.
Digital Marketing
A connected strategy across acquisition, conversion and retention.
Explore digital marketingSEO and Local Search
Improve your visibility when local customers search for parties, play centres, activities and family experiences.
Explore SEOGoogle Ads
Reach people actively searching for the services, experiences and events your business provides.
Explore Google AdsMeta Advertising
Generate awareness, website visits and bookings through professionally managed Facebook and Instagram campaigns.
Explore Meta AdsSocial Media Marketing
Useful, consistent content that keeps your venue visible to local families.
Explore social mediaContent Marketing
Helpful landing pages, guides and copy built around customer questions and bookings.
Explore content marketingConversion Rate Optimisation
Remove friction so more existing website visitors complete a booking.
Explore CROAnalytics and Reporting
Connect website and campaign activity to bookings and commercial decisions.
Explore analyticsReputation and Reviews
Build customer confidence with a consistent review and response process.
Explore reputationTurn your customer database into repeat bookings.
Complete the free PALI member questionnaire and we will review your current email marketing, customer data and retention, then recommend a plan at reduced PALI member rates with no setup fee.
Free for PALI members. No obligation. Takes only a few minutes.
+353 1 507 9079