Turn past customers into future bookings.
Your customer database is one of the most valuable assets your business owns. Used responsibly, it fills quieter periods, increases party bookings and keeps your venue front of mind.
The cheapest booking is the one from a customer you already have.
Attracting a new customer through advertising costs money every single time. Emailing a family who visited last summer costs almost nothing and converts far more readily.
We help PALI members use booking data responsibly to encourage repeat visits, promote parties, fill quieter periods and increase awareness of seasonal events, memberships and special offers.
What is included
- Customer data review and list segmentation
- Branded, mobile-friendly email templates
- Automated birthday and anniversary reminders
- Seasonal and school holiday campaigns
- Post-visit follow-ups and review requests
- Lapsed-customer reactivation campaigns
- Membership, voucher and party promotions
- GDPR-conscious consent and preference handling
- Reporting on opens, clicks and resulting bookings
Email still reaches Irish families where they already are.
Nearly every internet user in Ireland is online daily, and email remains one of the few channels you own outright rather than rent from a platform.
Of internet users in Ireland go online daily
Of Irish households have internet access
Extra commission on a booking driven by your own list
Growth in Jungle Den's August bookings year on year
Measured traffic split for Jungle Den. Email campaigns work on the returning share, which costs nothing per booking.
Sources: Central Statistics Office, Internet Coverage and Usage in Ireland 2025. Jungle Den figures compare confirmed bookings in August 2025 and August 2026.
The audience Jungle Den already owned.
With customer and booking data held in their own system rather than a third-party platform, Jungle Den can market directly to families who have already visited.
A 68% increase
68.4% of sessions, supported by multiple number one Google rankings
Booking-fee saving in a single month, based on just 1% commission
Projected annual saving based on previous booking volumes
Figures compare confirmed bookings in August 2025 and August 2026 for Jungle Den. Savings are estimates based on the venue's previous booking-platform commission and are not a guarantee of future results. Standard payment-processing charges from the selected payment provider may still apply.
Explore the rest of what we do.
Most venues start with one piece and grow from there. Every service below is built to work alongside the others.
Digital Marketing
A connected strategy across acquisition, conversion and retention.
Explore digital marketingSEO and Local Search
Improve your visibility when local customers search for parties, play centres, activities and family experiences.
Explore SEOGoogle Ads
Reach people actively searching for the services, experiences and events your business provides.
Explore Google AdsMeta Advertising
Generate awareness, website visits and bookings through professionally managed Facebook and Instagram campaigns.
Explore Meta AdsSocial Media Marketing
Useful, consistent content that keeps your venue visible to local families.
Explore social mediaContent Marketing
Helpful landing pages, guides and copy built around customer questions and bookings.
Explore content marketingConversion Rate Optimisation
Remove friction so more existing website visitors complete a booking.
Explore CROAnalytics and Reporting
Connect website and campaign activity to bookings and commercial decisions.
Explore analyticsReputation and Reviews
Build customer confidence with a consistent review and response process.
Explore reputationPut your customer database to work.
Book a free consultation and we will review the data you already hold, then outline the campaigns most likely to generate additional bookings this season.