A parent browsing social media on a phone at home

Meta advertising

Turn local attention into venue demand.

Facebook and Instagram campaigns that introduce families to your venue, promote timely offers and bring interested visitors back to complete a booking.

Our approach

Creative built around a reason to visit now.

We connect audience, creative and timing. Every campaign has a specific job, from launching an event to filling quieter sessions or retargeting people who visited but did not book.

What is included

Local family audience planning
Campaign creative and copy
Events, parties and seasonal promotions
Website visitor retargeting
Customer and lookalike audiences
Creative testing and booking measurement

Commercial outcomes

What this work should change for your venue.

Greater awareness in your catchment
Demand for new activities and events
More return visits from warm audiences
Stronger use of first-party customer data
Creative learning across campaigns
Reporting tied to commercial actions

The market

Stay visible before a family starts searching.

Facebook and Instagram help venues create demand by showing local families what an experience actually looks and feels like. Campaigns can promote birthday parties, school-holiday sessions, new attractions, special events and quieter availability to carefully selected local audiences.

75%

Of Irish internet users used social networking services in 2025

CSO 2025

73% to 75%

Irish social networking use grew year on year between 2024 and 2025

CSO 2025

Mobile-first

Campaign creative designed for feeds, Stories and Reels

MBM approach

Full-funnel

Reach new families, retarget website visitors and reconnect with previous customers

MBM approach

Jungle Den confirmed August bookings

August 2025August 2026

221371

Measured year-on-year booking growth after the website and marketing programme were introduced.

Source: Central Statistics Office, Household Digital Consumer Behaviour 2025, internet activities. Any advertising-audience estimate added in future is labelled as an estimated potential advertising audience in Ireland, not unique or monthly active users.

Client results · August 2026

What this looked like for Jungle Den.

Jungle Den operates family venues in Naas and Newbridge. Following their new website and booking journey, confirmed August bookings grew from 221 in August 2025 to 371 in August 2026.

Read the full success story

371

Confirmed bookings in August 2026

Compared with 221 in August 2025.

+68%

Year-on-year booking growth

150 additional confirmed bookings.

Booking commission charged by MBM

Source: Jungle Den confirmed booking records for August 2025 and August 2026. Website, booking journey and marketing all changed during this project, so the increase is presented as a combined project result. MBM charges 0% commission on bookings. Standard payment-processing charges from the selected payment provider may still apply.

FAQs