Jungle Den: a faster booking journey and commission removed.
Jungle Den operates family activity venues in Naas and Newbridge. Myk Baxter Marketing delivered a custom website and multi-location booking platform designed around how the business actually trades, including the setup of gift voucher sales that created a brand new online revenue stream for Jungle Den.
- 371
- August bookingsCompared with 221 in August 2025
- +68%
- Year-on-year growth371 in 2026 vs 221 in 2025
- €1,038.80
- Saved in one monthVersus the previous 1% booking commission
- 0%
- Commission charged by MBMPreviously 1% with the old platform
Booking growth compares 371 confirmed bookings in August 2026 with 221 in August 2025. The saving is calculated against Jungle Den’s previous 1% booking-platform commission. Standard payment-processing charges may still apply.
Growth held back by the booking setup.
- A booking journey creating unnecessary customer friction
- A 1% commission charge applied to online bookings
- Hourly rates for updates or changes quickly adding up
- Two venues requiring one central management system
- Limited ownership and use of customer data
- A website that did not represent the quality of the venues
- Too much reliance on disconnected systems and administration
A custom platform built for two venues.
- New conversion-focused website
- Custom booking platform for Naas and Newbridge
- 0% booking commission charged by MBM
- Mobile-first customer journey
- Deposits and online payments
- Multi-location availability management
- Integrated gift vouchers
- Direct ownership and control of your first-party booking data
Ongoing marketing and support
Search Engine Optimisation
Local keyword research, technical fixes and Google Business Profile optimisation to improve visibility for birthday parties, indoor play and activities near me.
Learn moreGoogle Ads
Paid search campaigns reaching parents actively searching for parties, sessions and activities in Naas, Newbridge and surrounding areas.
Learn moreMeta Advertising
Facebook and Instagram campaigns targeting local families, built to fill quieter periods and promote events at both venues.
Learn moreEmail Marketing
Automated birthday reminders, seasonal offers and post-visit follow-ups to turn previous visitors into repeat bookings.
Learn moreHosting, maintenance and support
Ongoing hosting, maintenance, updates and technical assistance from the senior MBM team.
Learn moreWhere the difference is felt.
- Custom website and booking platform
- Built for Naas and Newbridge
- 0% commission charged by MBM
- €1,038.80 saved during August alone, measured against Jungle Den’s previous 1% booking-platform fee
- Potential annualised saving of €12,465.60 if August 2026 booking value were maintained for 12 months, an illustrative projection rather than a guaranteed annual saving
- Simplified customer booking journey
- Direct ownership and control of your first-party booking data
- SEO and digital marketing support
- A scalable foundation for future growth
The €12,465.60 figure is an illustrative annualised saving if August 2026 booking value were maintained for 12 months. It is not a guaranteed annual saving. Data ownership is subject to applicable GDPR requirements and records retained by payment and technology providers. Standard payment-processing charges from the selected payment provider may still apply.
From Google visibility to genuine business growth.
The new Jungle Den website launched on 24 July 2026. Within its first full month, stronger local rankings brought more families to the website, while the improved booking journey helped convert that visibility into confirmed bookings.
- Stage one · Found
Stronger visibility in Google
- 98
- Keywords ranking in Google’s top 10
- 69
- Keywords ranking in the top 3
- 24
- Number-one Google positions
- Stage two · Visited
More families on the website
- 6.2K
- Website sessions
- 4.2K
- New users
- 4.3K
- Active users
- 3.4K
- Engaged sessions
- Stage three · Booked
More bookings, more revenue retained
- 371
- Confirmed bookings during August 2026
- 68%
- Year-on-year booking growth
- 150
- Additional bookings versus August 2025
- €1,038.80
- Retained against the previous 1% booking commission
Rankings were measured using independent keyword-tracking software. Search positions can vary according to location, device and personalisation. Booking growth compares 371 confirmed bookings in August 2026 with 221 in August 2025 — a 68% year-on-year increase supported by the new conversion-focused website and booking journey.
What the first reporting month delivered.
Booking growth
Confirmed bookings in August 2026
Year-on-year booking growth
Additional bookings compared with August 2025
150 additional confirmed bookings, a 68% increase.
Bar lengths start at zero so the difference between the two months is shown honestly.
Revenue retained
Booking commission charged by MBM
Saved during August versus the previous 1% fee
Illustrative annualised saving if August 2026 booking value were maintained for 12 months
The August saving is calculated against Jungle Den's previous 1% booking-platform fee. The €12,465.60 figure is an illustrative annualised saving if August 2026 booking value were maintained for 12 months. It is not a guaranteed annual saving. Standard payment-processing charges may still apply.
Digital visibility
Website sessions
Active users
New users
Engaged sessions
Active users on mobile
Active users located in Ireland
Percentage changes are taken from Google Analytics 4, comparing the latest measured period with the preceding comparison period.
Target Google Ads ROAS
Target Meta ROAS
These are current campaign targets, not achieved results. They will be reported as verified performance once confirmed by conversion tracking.
Supporting imagery only. Results compare confirmed bookings during August 2025 and August 2026. The August booking-fee saving is calculated against Jungle Den's previous 1% booking-platform fee. Standard payment-processing charges from the selected payment provider may still apply.
How these results were measured.
Booking figures are based on confirmed Jungle Den booking records for August 2025 and August 2026: 221 confirmed bookings in August 2025, 371 in August 2026, 150 additional confirmed bookings and 68% year-on-year growth.
Website traffic is based on GA4 data for the stated reporting period, including 68.4% of measured website sessions arriving from organic search. Search positions are taken from the SE Ranking report for Jungle Den, measured on 1 September 2026: 24 number-one positions, 69 keywords in the top three and 98 keywords in the top ten. Positions can vary by location, device, personalisation and date.
The €1,038.80 August commission saving is calculated against Jungle Den's previous 1% booking-platform fee, with 0% booking commission charged by MBM. The €12,465.60 annualised figure assumes August 2026 booking value is maintained for 12 months and is not a guarantee of future savings. Standard payment-processing charges from the selected payment provider may still apply.
Rapid growth in Google visibility.
In just over one month, Jungle Den substantially increased its visibility for commercially valuable searches across Naas, Newbridge, County Kildare and broader “near me” searches.
- Number-one positions24+6
- Top-three positions69+38
- Top-five positions84+43
- Top-ten positions98+48
- Top-thirty positions119+54
SEO baseline: 29 July 2026. Current rankings: 1 September 2026.
Rankings were measured using independent keyword-tracking software. Search positions can vary according to location, device and personalisation.
Standout Google ranking movements.
- School tours Naas50Baseline1NowMoved from position 50 to position 1.
- Kids party venue Naas21Baseline2NowMoved from position 21 to position 2.
- Children’s party venue Naas18Baseline2NowMoved from position 18 to position 2.
- Football parties Newbridge21Baseline2NowMoved from position 21 to position 2.
- Parent and toddler activities Newbridge10Baseline1NowMoved from position 10 to position 1.
- Indoor play centre Kildare8Baseline3NowMoved from position 8 to position 3.
- Laser tag Kildare3Baseline1NowMoved from position 3 to position 1.
- Laser tag parties Kildare4Baseline1NowMoved from position 4 to position 1.
Reaching families beyond location-specific searches.
Jungle Den is also appearing prominently for broader searches where customers are actively looking for nearby play centres, soft play and birthday-party experiences.
- Indoor play centre1 position in Google
- Soft play birthday party near me1 position in Google
- Soft plays near me2 position in Google
- Indoor play area near me2 position in Google
- Indoor play near me2 position in Google
- Best soft play near me2 position in Google
- Indoor play centre near me2 position in Google
More families reaching the website.
Verified Google Analytics 4 figures for the first full month after launch. Every percentage compares August 2026 with the same period last year (YoY), reflecting the impact of the new conversion-focused website and booking platform.
Illustrative shape of the measured Google Analytics 4 trend for August 2026 versus the same period last year (YoY). Headline figures are the verified GA4 totals shown alongside, lifted by the new conversion-focused website and booking journey.
Website sessions
+762.9%Active users
+751.5%New users
+745.2%Engaged sessions
+708.3%3.5K active users accessed the website on mobile, demonstrating the importance of Jungle Den’s new mobile-first booking journey.
3.6K active users were located in Ireland, the venue’s core catchment.
All website analytics compare August 2026 with the same period in the previous year (YoY) in Google Analytics 4. The increases follow the launch of Jungle Den’s new conversion-focused website and multi-location booking platform.
View supporting performance evidence
Rankings were measured using independent keyword-tracking software. Search positions can vary according to location, device and personalisation. All website analytics compare August 2026 with the same period in the previous year (YoY) in Google Analytics 4. The increases follow the launch of Jungle Den’s new conversion-focused website and multi-location booking platform.
What could stronger Google visibility and a better booking journey mean for your venue?
Jungle Den’s results demonstrate what can happen when the website, booking system and marketing strategy work together. Tell us about your venue and we will identify where more customers could be reached, booking friction reduced and revenue retained.
The website, booking system and marketing work together.
The new website gives customers a faster route to the right venue, activity or party. The custom booking system removes unnecessary friction and commission. SEO captures families already searching, while Google Ads, Meta advertising and email marketing create additional opportunities to discover, return and book.
Attract
SEO, Google Ads, Meta advertising and useful content bring more families to the website.
Convert
A faster mobile-first journey helps more visitors find the right experience and complete a booking.
Retain
Customer-data ownership supports birthday reminders, seasonal campaigns and repeat visits.
Save
The 0% commission model allows more booking revenue to remain with the operator.
What could 0% commission and a better booking journey mean for your venue?
Tell us how many bookings you process, what your current platform charges and where customers encounter friction. We will show you where money could be retained and how the booking journey could be improved.