A family planning an activity together using a phone

Google Ads

Reach families at the moment they are looking to book.

Paid search campaigns structured around location, availability, seasonality and the activities that produce meaningful revenue for your venue.

Our approach

Pay for intent, not empty traffic.

Campaigns are separated by venue, activity and commercial priority. Conversion tracking then shows which searches and adverts produce completed actions.

What is included

Search demand and competitor review
Campaigns by venue and activity
County, town and radius targeting
Party and school-holiday campaigns
Booking and enquiry conversion tracking
Budget, bid and search-term management

Commercial outcomes

What this work should change for your venue.

Faster visibility for priority activities
More control over quiet-period demand
Less wasted spend outside your catchment
Clear cost per enquiry or booking
Campaigns aligned with real capacity
Useful data to inform wider marketing

The market

Be visible at the moment a family is ready to choose.

Social media can introduce someone to an activity, event or venue, but Google is often where they compare locations, prices, reviews and availability. Google Ads can place your venue in front of that active demand while campaigns are measured against meaningful actions such as calls, enquiries and completed bookings.

92%

Of Irish internet users looked online for information about goods and services

CSO 2025

85%

Purchased goods or services online in 2025

CSO 2025

57%

Booked tickets to events online in 2025

CSO 2025

67%

Of consumers who encounter brands on social media may subsequently be influenced by Google Search to buy from a different brand

Google platform research, global

Illustrative campaign priority by booking intent

Generic awareness searches35

Local activity searches72

Party and booking searches100

Illustrative intent index. Actual priorities are set from each venue's demand, margins and capacity.

Consumers do not actively use Google Ads directly. They use Google Search, Maps and YouTube, where relevant advertising can help a business appear during discovery, research and decision-making.

Sources: Central Statistics Office, Household Digital Consumer Behaviour 2025; Google Ads platform research. The 67% figure is a broader global platform statistic and is not specific to Ireland.

Client results · August 2026

What this looked like for Jungle Den.

Jungle Den operates family venues in Naas and Newbridge. Following their new website and booking journey, confirmed August bookings grew from 221 in August 2025 to 371 in August 2026.

Read the full success story

371

Confirmed bookings in August 2026

Compared with 221 in August 2025.

+68%

Year-on-year booking growth

150 additional confirmed bookings.

Booking commission charged by MBM

Source: Jungle Den confirmed booking records for August 2025 and August 2026. Website, booking journey and marketing all changed during this project, so the increase is presented as a combined project result. MBM charges 0% commission on bookings. Standard payment-processing charges from the selected payment provider may still apply.

FAQs