A venue staff member filming content inside an activity centre

Social media marketing

Stay visible between one family visit and the next.

Practical social content for busy venues, built around real activities, customer questions, seasonal moments and reasons to return.

Our approach

Make the venue the content.

The best material already exists inside your business. We turn activities, events, team knowledge and customer questions into a useful, repeatable content plan.

What is included

Channel and audience strategy
Monthly content planning
Post, Reel and Story concepts
Copywriting and creative direction
Community response guidance
Performance reporting and iteration

Commercial outcomes

What this work should change for your venue.

A consistent and credible presence
More awareness of activities and events
Better use of venue photography and video
More visits to key booking pages
Less last-minute content pressure
Clear insight into what audiences respond to

The market

Families book what they can picture themselves enjoying.

Consistent social content helps parents understand the experience before arriving. It answers questions, builds familiarity and gives previous customers new reasons to return. The strongest content often already exists inside the venue, from activities and events to staff knowledge, customer questions and seasonal moments.

75%

Of Irish internet users used social networks in 2025

CSO 2025

73% to 75%

Increase in social-networking use from 2024 to 2025

CSO 2025

Always-on

Content keeps your venue familiar between visits

MBM approach

Multiple uses

One strong piece of content can support social, advertising, email and your website

MBM approach

A balanced venue content plan

Activities and experiences40%

Helpful family information25%

Events and offers20%

People and community15%

Illustrative content mix, adapted to each venue's calendar and audience.

Illustrative starting framework only. The content mix below is not an industry benchmark. The final mix is determined by each venue's audience, activities, events, seasonality and performance data.

Source: Central Statistics Office, Household Digital Consumer Behaviour 2025, internet activities.

Client results · August 2026

The audience Jungle Den already owned.

With customer and booking data held in their own system rather than a third-party platform, Jungle Den can market directly to families who have already visited.

Read the full success story

4.2K

New website users in the reporting month

3.4K

Engaged sessions

Direct

Ownership and control of your first-party booking data

Subject to applicable GDPR requirements and records retained by payment and technology providers.

Source: Jungle Den GA4 data for the August 2026 reporting period. Data ownership is subject to applicable GDPR requirements and records retained by payment and technology providers.