This policy is designed to comply with UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. Who We Are
M Baxter Marketing Limited, 2 Peel Court, 24 St. Cuthberts Way, Darlington, DL1 1GB, United Kingdom. Telephone: 01325 939 838. Company Registration Number: 16593394. For all privacy or data protection queries, please contact us using the details above or via our contact page.
2. Information We Collect
Personal information
- Name, business name, job title
- Email address, telephone number
- Billing address, payment details, VAT number, purchase order information
Technical information
- IP address, browser type, device information, operating system
- Website usage data, referral source, session data
Marketing & communication data
- Email marketing interactions, enquiry/form submissions
- Live chat, WhatsApp, social media interactions
- Advertising engagement data
Project & service data
- Website login details, hosting and domain information
- Advertising platform access, CRM integrations, analytics data
- Project assets and files
3. How We Collect Data
We may collect data through website forms, email correspondence, phone calls, WhatsApp messages, social media, analytics software, cookies and tracking technologies, contracts and proposals, payment systems, advertising platforms and CRM systems.
4. How We Use Your Information
We use your information to provide our services, manage projects, process payments, communicate with you, provide support, improve website functionality, improve marketing performance, monitor analytics, send relevant updates, comply with legal obligations, and prevent fraud or misuse.
5. Legal Basis for Processing
We process personal data under one or more of the following lawful bases: contractual necessity, legitimate interests, legal obligations, consent, or protection of vital interests. Where consent is relied upon, you may withdraw consent at any time.
6. Marketing Communications
We may send newsletters, promotional updates, marketing communications, service updates and industry insights. You may unsubscribe at any time by clicking unsubscribe links or contacting us directly. We will never knowingly send unsolicited spam communications.
7. Cookies & Tracking Technologies
Our website may use essential cookies, analytics cookies, performance cookies, advertising cookies and remarketing technologies. This may include technologies from Google Analytics, Google Ads, Meta/Facebook Pixel, LinkedIn, Hotjar, Microsoft Clarity, CRM systems and other third-party integrations.
8. How We Store & Protect Data
We implement reasonable technical and organisational measures to help protect personal data, including secure servers, password protection, encrypted systems where applicable, limited access controls, security monitoring and software updates. However, no internet transmission or storage system can be guaranteed 100% secure.
9. Data Retention
We retain data only for as long as reasonably necessary for service delivery, legal obligations, accounting requirements, dispute resolution and legitimate business purposes. Retention periods may vary depending on the nature of the data and services provided.
10. Sharing Your Information
We may share information with trusted third-party providers where necessary for service delivery, including hosting providers, payment processors, CRM systems, advertising platforms, analytics providers, cloud storage providers, email marketing systems and software providers. We do not sell personal data to third parties.
11. International Data Transfers
Some third-party providers may process data outside the United Kingdom. Where this occurs, we aim to ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
12. Your Rights
Under UK data protection law, you may have rights including: access to your data, correction of inaccurate data, erasure of data, restriction of processing, objection to processing, data portability and withdrawal of consent. Requests should be submitted in writing. We may request identity verification before responding.
13. Website Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices, security or content of external websites.
14. Children’s Privacy
Our services are not directed toward children under 18 years of age. We do not knowingly collect personal information from children.
15. Third-Party Platforms
Where MBM manages advertising, websites, hosting or digital campaigns, Clients acknowledge that third-party platforms, including Google, Meta, Shopify, Stripe, WordPress, Klaviyo, HubSpot, TikTok and LinkedIn, may independently collect and process data in accordance with their own privacy policies.
16. WhatsApp & Communication Platforms
Where Clients communicate with MBM via WhatsApp, Messenger, Instagram, LinkedIn, SMS or other social media messaging platforms, the Client acknowledges that these platforms may process data externally under their own privacy policies. Sensitive information should not be shared unless necessary.
17. AI & Automation Tools
MBM may utilise AI-assisted systems and automation tools to improve workflows, generate drafts, assist with content creation, support development processes and improve operational efficiency. Where AI systems are used, reasonable steps are taken to avoid inappropriate disclosure of confidential information.
18. Changes to This Policy
MBM reserves the right to amend this Privacy Policy at any time. Updated versions will be published on our website.
19. Contact & Complaints
If you have concerns regarding how your data is handled, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Contact
M Baxter Marketing Limited
24A Baggot Street Upper
Dublin 4, Ireland
Telephone: +353 1 507 9079
Email: info@mykbaxtermarketing.ie